Strategic Brand Assessment
- Conduct a thorough assessment and brand diagnosis of a company, including its external communications and marketing strategy for the purpose of identifying opportunities and/or potential risks relative to successfully reaching the disability community.
- Meet with key internal stakeholders to assess interests and fears relative to marketing to this segment of the consumer space.
- Conduct focus groups to gain an understanding of the disability community’s perception of the brand and/or product or service.
- Deliver a findings/recommendations document that will serve as a strategic blueprint for making the organization’s brand dynamic and relevant to the disability community.