ON THE ROAD
Most Requested Topics
Here are some of the topics Nadine is asked to speak about most often:
Marketing to the Special Needs Community*
When A Niche Is Not A Niche
Nadine covers lots of important ground in this popular presentation including startling statistics and key differences that distinguish the needs, interests, and purchasing decisions of those in the special needs community.
Nadine provides valuable insights and demonstrates how to successfully apply those insights to every element in your marketing plan. She also addresses the dos and don’ts of disability friendly communications. You’ll learn why you may have to work somewhat differently to gain a customer from the special needs community and why increased sales, ROI, and referrals will make it well worth your while.
*This presentation can be industry specific.
Diving Into Diversity
Supporting Employees Who Have a Disability or Have a Child or Other Dependent with Special Needs.
Businesses today typically define diversity as women and people of color. What’s not so typical however, the inclusion of the largest minority market in the country: individuals with special needs.
Businesses today also clearly understand the demands placed on their employees when they are caring for an elderly parent or in the throws of long-term care issues. What about when the demands are due to caring for a child or other dependent with special needs?
Nadine will provide valuable insights to understanding the needs of this large employee population. She will also demonstrate how to successfully apply those insights into every element of your diversity, employee benefits, and work life initiatives and by doing so substantially benefiting in terms of the retention and loyalty of these employees.
The Marketing of Diversity
The Profit Partnership between Human Resources and Marketing
Human Resource departments need to become profit centers. If handled properly, one of the easiest ways to accomplish this is by partnering with the marketing department. Diversity organizations that are doing great work internally are seldom seen as contributors to the bottom line. If however, the work being done is told properly to consumers through creative marketing initiatives that are then tied to products and services, the value of the work will go up considerably as revenue is generated as a direct result.
Nadine provides valuable insights on how to accomplish what seems like an impossible yet much needed task.
*This can be made industry specific.
Selling to the Special Needs Community*
A Rewarding and Profitable Way to Build Your Business
A lot of sales professionals are surprised to learn that individuals with disabilities are the largest minority market in the country. For parents who have children with special needs as well as grandparents, adult siblings, and other caregivers of people with special needs their decisions on where to shop and travel, live and more are made with the child’s needs in mind first and foremost. They also have the same income, assets, and home ownership as the general population. Adults who have disabilities have almost $200 Billion in discretionary spending. Where they spend and on what they spend on is what you need to know.
Getting smart about the unique needs and interests of the disability community will help you secure your share of this lucrative and loyal special needs wallet.
Turning Lemons Into Lemonade
Adversity Turns Sweet
How will you handle your tipping point? Nadine’s tipping points were the births of two daughters with life threatening disabilities. Rather than shrink into despair, she took charge, changing her life and reinventing her profession. From sales rep to branch manager to vice president, founder and head of an entire division of a company that supports families who have children and other dependents with special needs, Nadine never stopped. She did all of this while creating one of the largest special needs advocacy agencies in the country.
Hear how Nadine took some sour lemons, wrote a recipe for lemonade and in doing so created a new industry for the financial services business. Hear how she then took that recipe and built a cook book of success for every other industry in Corporate America and the world.
Motivation coupled with factual information can easily teach but only when it is coupled with inspiration can it spark the heart to unleash its dreams. Only coupled with inspiration can it cause major change and transformation. This is what Nadine Vogel causes to happen in individuals, organizations and businesses with her powerful presentation.
Doing Well By Doing Good
Businesses want to do good. They want to be socially responsible. So what’s stopping them? Often, it’s not knowing where to start or which cause to support or in some cases, confusion as to what really constitutes a cause marketing.
Nadine provides insights and options for companies to do good. She will review some of the differences between cause promotions, cause related marketing, corporate philanthropy, community volunteering and more. You will learn how to align business goals with cultural and social goals, choose issues to support and gain employee support. By doing good, you will also learn how to bring revenue to your company’s bottom line. This is one presentation your company should not do without.
The Power of One
Making a World of Difference
Many of us old enough to remember the 1969 hit by Three Dog Night: One, can recall the line “one is the loneliest number that you’ll ever do”. Not when that one is Nadine Vogel.
Nadine knows first hand how to take someone’s darkest days and turn them into powerful opportunities. She knows the true meaning of power in terms of self-determination and motivation, and being one but having the effect of many. She will explore the difference between power and empowerment. The power of an individual versus an idea versus a need that no one yet knows they have.
Nadine’s insights and personal stories will be sure to unleash the power lurking inside of everyone in attendance. Motivation coupled with factual information can easily teach but only when it is coupled with inspiration can it spark the heart to unleash its dreams. Only coupled with inspiration can it cause major change and transformation. This is what Nadine Vogel causes to happen in individuals, organizations and businesses with her powerful presentations.
Special Needs Estate Planning
Planning for the Future of a Child or Other Dependent with Special Needs
Nadine created a business for financial services representatives to help parents who have children and other dependents with special needs, plan for their futures. Her business turned into an entire industry.
This is Nadine’s most popular presentation within the financial services industry. She reviews the legal and financial issues that pertain to planning for the future; ensuring not just lifetime care but quality of life for an individual with special needs.
Nadine reviews important topics such as special needs trusts, letters of intent, why and how to protect government benefit eligibility, appropriate funding vehicles and much more.
You’ll learn why every financial services representative must know the ins and outs of special needs planning and must be willing to ask every prospect if they have a child or other dependent with special needs. The result of doing this will speak for itself.