LISA PEARCE’S BIO

LISA PEARCE
Chief Executive
British Wheelchair Basketball

With over 20 years’ experience in sporting organisations, Lisa can often be found describing her newest role as leading the ‘best kept secret’ in sport. A true advocate of unlocking the power of sport and realising its influence on stakeholders, Lisa is acutely aware of her trusted position as custodian and guardian of the sport.

Commencing her new role at British Wheelchair Basketball in May 2018, Lisa is one of the youngest CEO’s in the sector. In her short time at British Wheelchair Basketball, Lisa has already negotiated the NGB’s new sponsorship contracts, championed the sport’s innovative rebrand, secured a broadcast partnership with BBC Sport, and launched an ambitious new 5-year strategy for the Sport.

She brings with her an impressive CV of change management, commercialisation and sport participation engagement. Whilst CEO of the London FA Lisa delivered the most diverse and highly skilled board in grassroots football, and at the LTA she lead the Davis Cup legacy offering free tennis to 10,000 new young people.

Her notable career has seen Lisa work in public, private and third sector organisations, each one centric to her core passion of sport to be able to positively change people’s lives. Her open, enthusiastic, and committed approach to sports leadership, and innate ability to nurture a cohesive organisation and team environment is central to her career success.

Prior to her position as CEO British Wheelchair Basketball, Lisa has held a variety of senior roles in sport including CEO of London FA, Head of Region for the LTA; Director of Sports and Enterprise for the Westway Trust; Director of Sport and Physical Activity for the Sports Aberdeen Charitable Trust and Culture & Sports Services Manager at Reading Borough Council.

Email: l.pearce@britishwheelchairbasketball.co.uk