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Strategic Brand Assessment

Strategic Brand Assessment

 

  • Conduct a thorough assessment and brand diagnosis of a company, including its external communications and marketing strategy for the purpose of identifying opportunities and/or potential risks relative to successfully reaching the disability community.
  • Meet with key internal stakeholders to assess interests and fears relative to marketing to this segment of the consumer space.
  • Conduct focus groups to gain an understanding of the disability community’s perception of the brand and/or product or service.
  • Deliver a findings/recommendations document that will serve as a strategic blueprint for making the organization’s brand dynamic and relevant to the disability community.
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