Mainstream Disability in the Marketplace

In Springboard’s mission to mainstream disability in the marketplace, it does our company heart good to see recent ads by Target and Nordstrom that include Ryan, a six year-old boy who has Down syndrome. Some marketing officers may say that while this is a “feel good” component of a campaign, it does not necessarily impact ROI but those folks are wrong. These ads have made for lots of positive discussion among special needs parent support groups, blogs, etc. Impact? Changes in where they shop and where they recommend others to shop. Special Needs parents, of which I am one, are strong in number and in purchasing power and are extremely effective communicators. Not marketing to this segment today? You are really missing out. Not sure how? Contact Springboard ( to show you the way today!


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