The Disability Matters criteria uses a similar basis for each of the three award categories. They are as follows:
This award is in consideration of a company's programs/initiatives that touch on recruiting, training, and reasonable accommodations. The judges look at things such as who the recruiting programs are targeted to and how integrated they are across the enterprise. For training, is it mandatory or optional and for whom is it delivered. They consider purpose of the programs, how they tie to a company's overall mission/vision as well as how they connect to the overall HR/Workforce plan. They also consider commitment to the programs in terms of resources (people and money) and widespread communication of the offerings as well as measureable results such as retention of employees with disabilities and their own criteria to determine success. In all of these, the judges are looking for geographic reach. Alignment with disability related organizations is also strongly considered.
This award is in consideration of a company's programs/initiatives that touch on Disability Employee Resource Groups, Mentor Programs, Etiquette & Awareness Initiatives, the delivery/dissemination of educational Information and resources and company-wide celebratory events. The actual criteria used is similar to above.
This award is in consideration of a company's programs/initiatives that focus on the marketing of products and/or services (mainstream and targeted) to the disability community. The judges look at the look, feel and messaging as well as appropriateness and relevance of collateral used, advertising, outreach. They look to understand what segment of the population is targeted and why and how it relates to the firm's overall mission and marketing strategy. Measures of success such as revenue generation are looked at as well as a company's, overall purpose for marketing to this segment.