ADA Blog


ADA Blog #37

I’ve blogged about the importance of making sure your electronic communications are accessible. This is important in recruiting, hiring, training and retaining an inclusive workforce that includes qualified workers with disabilities. Now, Ticketmaster, the global event ticketing leader and one of the world’s top five eCommerce sites, will make its website fully accessible to users who are blind who use screen access technology. Screen access technology converts what is on the computer screen into synthesized speech or Braille.

I’ve also blogged about the importance of forming collaborations & partnerships with the community. Dr. Marc Maurer, President of the National Federation of the Blind, said: “Partnering with the National Federation of the Blind enables us to address the needs of our blind fans, so that they can have the same positive experience when purchasing tickets for their favorite artists’ performance or any live event. We are committed to working with NFB to enhance the Ticketmaster website so that it’s accessible and usable by all of our fans out there.”

Of course having your website accessible is one thing but often customers will place calls to your Call Center with questions or for additional info. Your CSRs are the “face” of your company. Make sure your CSRs (Customer Service Reps) are trained on disability etiquette and awareness...something that Springboard does well and is quite well known for.

By December 31, 2011, Ticketmaster will develop a comprehensive accessibility program that will include the development of an accessibility guidelines manual, as well as the appointment of both an accessibility coordinator and an accessibility committee.

Now is a good time for all companies to review their website and take steps to make sure it’s accessible to & usable by all people, including those who use assistive technology such as Jaws (that reads info on the screen for people who are blind or have intellectual disabilities) or Zoomtext (that enlarges the font size for people who have low vision).


This information should not be construed as "legal advice" for a particular set of facts or circumstances.  It is intended only to be a practical guide for participants familiar with this subject.  Users should seek appropriate legal advice tailored to address their specific situation.