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Think Beyond the Label

I’ve never had a sense of direction so you can imagine my elation when I got my first car that had navigation. Some folks say I’m “directionally impaired”.

In Think Beyond the Label, a new national advertising campaign using humor to encourage companies to hire people with disabilities, workers are shown as having quirky impairments. Perhaps you have met the woman who is “pattern-deficient” or the man who is “copy incapable?” The theme of this campaign is that labels get in the way but disabilities rarely do.

This wonderful advertising campaign, spearheaded by Health & Disability Advocates, a non-profit organization based in Chicago, Illinois has a budget of $4 million for the first half of 2010.

Look for these ads to appear on Sunday news programs on ABC, CBS, NBC and even on cable channels such as ESPN and CNN. There will also be print ads that will appear in The Wall Street Journal and Fortune.

This is serious stuff and you know what? It’s about time.